Shortly after joining the Novant Health People & Culture (HR) department in-house, we were tasked with hosting the annual Leadership Summit attended by all executives at the Vice President-level and above. This was a critically important assignment which visibility by every leader in the organization — a great impression had to be made and the level of execution relative to all previous years had to be raised.

While staying within the existing corporate brand guidelines, I worked to create a cohesive and clear look-and-feel for the Leadership Summit with the intention of reusing it in subsequent years to encourage consistency and recognizability. This included a logo for the event as well as an expressive pattern based around pill shapes which were repeated across all touchpoints for an ownable look.

The event was a resounding success and earned People & Culture major praise throughout the organization. We hosted Leadership Summits in subsequent years, and when tasked to also host a broader event for all leaders, the Manager and Above Summit, I iterated on the look and branding of the original Summit so that each would be recognizable and unique while being visually tied to each other.