More Projects
Leadership Summit
Host a high-profile event for all corporate executives (VPs and above) with a high-profile presentation to match
Elevate the standing of People & Culture (HR) and its leadership within the organization by setting a high bar for presentation excellence
Meta Data
Branding / Collateral / Presentation
Showing the value of agency-level design from an internal team
High-profile and high-stakes
Shortly after joining the Novant Health People & Culture (HR) department in-house, we were tasked with hosting the annual Leadership Summit attended by all executives at the Vice President-level and above. This was a critically important assignment which visibility by every leader in the organization — a great impression had to be made and the level of execution relative to all previous years had to be raised.
Laying a foundation
While staying within the existing corporate brand guidelines, I worked to create a cohesive and clear look-and-feel for the Leadership Summit with the intention of reusing it in subsequent years to encourage consistency and recognizability. This included a logo for the event as well as an expressive pattern based around pill shapes which were repeated across all touchpoints for an ownable look.
Video clips and some photography by our amazingly talented videography partner, Digital Spark Studios.
Repeated Success
The event was a resounding success and earned People & Culture major praise throughout the organization. We hosted Leadership Summits in subsequent years, and when tasked to also host a broader event for all leaders, the Manager and Above Summit, I iterated on the look and branding of the original Summit so that each would be recognizable and unique while being visually tied to each other.